Benefits of web sales
In recent years, and especially since the pandemic, e-commerce has become an indispensable part of the global marketplace. And it is that, for months, the Internet was the only means through which many companies were able to continue generating income.
Likewise, it was the way that consumers had to access certain items that, either because they were not considered essential, or because of their wide demand, were not available in the establishments that remained open. Not surprisingly, close to 90% of the world’s population admitted to having bought online in 2020, which is why it is not surprising that the income from online sales was around 4.2 trillion US dollars in that year. This figure was even higher in 2021 despite the opening of shops, which only shows that this change in shopping habits is permanent.
These are some of the benefits of web sales:
- Selling online not only gives your brand a greater online presence and makes it more recognizable among your potential customers, but also:
- Your business is open 24 hours. This means that you can sell all day, every day of the year.
- You can target audiences from different cities and provinces since there are no geographical limits that stop your sales.
- Compared to a physical location or showroom, the fixed costs of an online business are lower
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